Google Ads & PPC
Agency in Pakistan
Reach customers with a clear intent to buy through focused campaigns, relevant landing pages and measurable advertising goals.
Overview
T-Codez plans and manages Google Ads campaigns around your products, services and enquiry goals. We review the search audience, account structure and landing pages, then define targeting, creative and measurement before launch. Your proposal separates the management work from advertising spend and sets out how campaign activity will be reviewed.
Problems this solves
- !Advertising spend without a clear measurement plan
- !Clicks from searches or locations that do not fit your business
- !Ads that promise something the landing page does not explain
- !Reports that show traffic without useful enquiry context
What's included
- ✓Account review and campaign structure
- ✓Keyword and negative-keyword planning
- ✓Ad copy and agreed campaign assets
- ✓Conversion measurement setup within scope
- ✓Landing-page recommendations
- ✓Budget monitoring and performance reporting
Key features
Campaign focus areas
Search campaigns
Plan keywords and messages around the products or services customers are looking for.
Display campaigns
Discuss audience and creative requirements for suitable awareness or remarketing campaigns.
E-commerce campaigns
Assess catalogue readiness and the feed or account requirements for relevant product advertising.
Conversion measurement
Define which enquiries, purchases or other actions should be tracked and test the agreed setup.
Landing-page alignment
Review the destination page for a clear offer, useful information and a straightforward next step.
Ongoing campaign review
Review search terms, spend and available conversion data to guide agreed adjustments.
Our process
Define the goal
Confirm your offer, audience, locations and what counts as a useful enquiry or purchase.
Review & plan
Assess account history, landing pages and campaign requirements before agreeing the budget.
Build & check
Prepare targeting, ad copy and the agreed conversion measurement setup.
Launch & monitor
Launch eligible campaigns and review spend, traffic quality and early data.
Report & refine
Use observed performance to prioritise changes and discuss the next campaign cycle.
Platforms & measurement
Account access, required assets and tracking responsibilities are agreed before launch. Campaign formats depend on eligibility, your offer and the approved scope.
Benefits
- ✓Campaigns organised around relevant customer intent
- ✓A defined advertising budget and management scope
- ✓A clearer relationship between ads and landing pages
- ✓Reporting that distinguishes spend, tracked actions and business outcomes
Who it suits
For businesses with a clear offer, a working website and a budget to test paid acquisition.
Frequently asked questions
What advertising budget do I need?
We review your market, target locations and goals before proposing a starting budget. Advertising spend and management fees are listed separately. Results depend on the auction, offer, website and competition.
Do you guarantee a number of leads or sales?
No. We agree on the campaign work and reporting, but do not promise a fixed lead volume, sales figure or return. Tracked conversions are reviewed alongside lead quality where your team can provide feedback.
How soon can campaigns launch?
Launch depends on account access, billing, creative, tracking readiness and platform review. We agree on preparation steps and a proposed launch schedule after reviewing the requirements.
Can you manage an existing Google Ads account?
Yes. We can begin with an account review, assess available history and recommend scoped changes. Your business retains ownership of its advertising account.
Can you build or improve the landing page?
Landing-page development or changes can be included explicitly in the quotation. Campaign management alone does not automatically include a new website or unlimited page edits.
Is ad spend included in your fee?
Ad spend is separate unless the quotation explicitly says otherwise. We identify setup, management, creative and development costs so you can compare the complete scope.
How do you track results?
We define the actions to measure and configure the agreed tracking where technically supported. Reports distinguish clicks, tracked conversions and confirmed business outcomes; tracking limitations are explained.
Google Ads planning guides
Practical preparation for a paid advertising campaign. Expand a topic to read more.
Prepare your offer and landing page
Confirm what you are promoting, the locations you serve and the action visitors should take. Keep contact details and offer terms clear on the destination page.
Separate budget from management fees
Plan for the amount paid to the advertising platform as well as management and any creative or landing-page work. Confirm approval limits before campaigns begin.
Define a useful conversion
Decide whether success means a form enquiry, call, purchase or another action. Share feedback about lead quality so campaign reviews have business context.
Keep account ownership with your business
Use your own advertising account and grant appropriate access. Agree on billing, reporting access and handover responsibilities before work starts.
Request a tailored proposal for Google Ads & PPC
Share your website, target market and advertising goals so we can recommend a campaign scope and starting budget.